*Source: Destinations seeing increase in flight searches between January 1, 2024 and June 30, 2024 for travel throughout 2024 compared to the same period in 2023
The rise of culturally and historically rich destinations
We analyzed tens of thousands of data points to understand what’s trending and why it’s clear that smaller, alternative destinations are growing in popularity with Canadian travellers, who are looking to explore beyond the mainstream in the Americas and farther afield.
The city at the base of the Andes is rich in history and culture. It’s a UNESCO World Heritage Site, renowned for its well-preserved architecture. It also attracts visitors as the gateway to Machu Picchu.
Krabi offers inexpensive accommodations, food, and activities, combined with reliable climate and natural beauty, and continues to be a trending hotspot on social media.
Madeira is home to the UNESCO World Heritage site Laurisilva forest, and offers unique experiences, with rumblings it could be the next Blue Zone.
05 Okinawa
This tropical island in southern Japan is famous for its warm climate, beautiful beaches, and coral reefs, as well as its historical sites. It is especially popular for diving and snorkeling in its stunning turquoise waters.
06 Tromsø
Tromsø is trending among Canadians for its unparalleled opportunities to witness the Northern Lights.
The city offers unique Arctic adventures like dog sledding and reindeer encounters, which continue to be highlighted via social media.
07 Marrakesh
Marrakesh has been gaining popularity on social media, known for its affordability, vibrant leather markets, and lively arts scene.
08 Florence
Florence is trending due to its timeless appeal as a premier destination of Renaissance art and culture, attracting travellers who seek immersive cultural experiences; with world-renowned museums like the Uffizi Gallery and iconic landmarks such as the Duomo and Ponte Vecchio that entice visitors to explore its artistic heritage.
The city’s charm, combined with increasing social media exposure by influencers and travellers, continues to boost its popularity as a must-visit destination.
09 San Antonio
The old colonial city of San Antonio, founded in the 17th century, welcomes travellers with its walkable downtown area, warm sun-drenched climate, and mouthwatering Mexican fusion food.
It’s big on sports too, as well as museums and galleries, like the San Antonio Museum of Art.
10 Colorado Springs
Home to numerous natural wonders like Pikes Peak and Garden of the Gods Park, Colorado Springs is an outdoor adventurer’s dream, boasting everything from whitewater rafting and horseback riding to rock climbing and ziplining.
Trending
Don’t know where to go? Search ‘Everywhere’.
Skyscanner’s Everywhere search inspires travellers to discover somewhere new by ranking worldwide destinations from their chosen airport by price. In fact, for adventurous Canadian travellers, “Everywhere” is one of the top search destinations on Skyscanner this year.
