Art-Venture
Bringing masterpieces to the masses
Immersive experiences are helping travellers see the bigger picture
Gone are the days of being a passive, hands-off consumer of the arts. These days, larger-than-life experiences that allow the audience to step inside the canvas are becoming the norm.
Art and culture have long been a favourite motivation to travel.
of Canadian travellers say culture is one of the most important reasons for choosing a vacation destination.
But how we’re consuming art is changing. It’s becoming more immersive. And with the rise of culture travel, people want to build these shared, larger-than-life experiences directly into their travel plans.
25% of Canadian travellers are planning an immersive art experience on vacation next year, with that number rising to 58% of 18-24-year-olds.
Travellers love immersive art because:
37%
They get to take part, not just observe
34%
It’s a shared experience
28%
It feels playful, fun and less stuffy
Frameless London is the UK’s largest immersive art experience and multi-award-winning flagship of Frameless Creative, the creators of premium immersive experiences.
Lucy Miller
Frameless
“In an increasingly digital world, it’s key that visual arts remain relevant and inspiring.
At Frameless, the whole experience is designed to be entertaining and accessible to all; aiming to spark an interest in art and hopefully inspiring visitors to seek out the original masterpieces.
Our Learning and Access Programme, which includes Chilled Sessions for SEND families and Audio described and British Sign Language (BSL) tours, ensures all our visitors can enjoy the experience.”
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