I love this little town. There is a little bit of everything to do here and a great place to raise a family.
Medford is the County Seat of Jackson County and is pretty much this part of Southern Oregon's economic hub. It's the focal point for a large retirement community, that you can see up on that big hill as you drive by on I-5. The city was named in 1883 by David Loring, civil engineer and right-of-way agent for the Oregon and California Railroad for his home town of Medford, Massachusetts and in recognition of its supposed position on the middle ford of Bear Creek.
This town is basically the only town in Southern Oregon that has a reasonably large population. If you'd have to live somewhere in Southern Oregon, live here. The folks are nice but again, it's outdoor country or bust for things to do.
Have family living there. Not the worst vacation spot.